Team Polar started in 2006. The first year of the team was good. The second year of the team we started to really bloom. We did hundreds of presentations to triathlon, running and cycling clubs across the United States. I know I've done at least 30 presentations in two plus years. I've spoken to groups of 10 and 350. Today, we officially have learned that Polar marketing management has decided that in 2008 they will disband the team. They may "look at" bringing the team back in 2009 but I doubt it. I think this is probably due to budget. I don't know how the economy is by you...but here it isn't good. I know in March many major corporations are rumored to be announcing layoffs of thousands of people.
I am very sad. Not only because a sponsor (whose product I believe in and will continue to use) has decided not to keep a grass roots team out there, but because a lot of friends I've made along the way will now go our separate ways. There are a lot of us who will probably remain friends the rest of our lives; Ron, Laura, Barbara, Tony, Kimber to name just a few.
Dear Team Polar 2007 Athlete:
We have enjoyed working with you over the last year. Together, we believe we made great strides in educating the marketplace on the importance of heart rate based training, while proudly represented Polar both on and off the race course.
So, it is with great regret that we must inform you that Team Polar has been put on hold for the 2008 season. We appreciate all of your efforts and hope to work with you again in the future.
So off I go to try and find a new sponsor...in March.